Commercial Success of Latin Rock: Santana's Collaborations

George Harrison, Eric Clapton, and Carlos Santana are the badass in their field. They play like the devil and produced incredible sounds from their exclusive guitars. In ethnic music, George Harrison obsessed with Indian music and play it as a manifestation of his spiritual belief. Carlos Santana gained commercial success with music of his own root, Latin American.

In 1967, Carlos Santana formed an American Latin rock band, Santana. The band first came to widespread public attention when their performance of "Soul Sacrifice" at Woodstock in 1969 provided a contrast to other acts on the bill. This exposure helped propel their first album, also named Santana, into a hit, followed in the next two years by the successful album, Abraxas and Santana III.

In the late 90's and early 2000's, Santana made a successful comeback with two successful album, Supernatural (1999) and Shaman (2002). Santana collaborated with famous musicians in both albums. Among the other guest artists are Eric Clapton, Rob Thomas, Lauryn Hill, Cee-Lo Green, Michelle Branch, Dido, Seal, Chad Kroeger, and Alex Band.

All the music videos from songs in Supernatural and Shaman contain a bunch of people enjoying the song played by Santana and guest artists. The people also dancing following the melody. The music videos from songs in Shaman featuring Santana and guest artists in surreal world.

Music in Supernatural and Shaman saved that era from dancing boybands, boring male-dominated death bands, and broken-hearted female singers.


Supernatural is the seventeenth studio album by Santana which released on June 15, 1999. The nuance and melodies of Latin music is exquisite in this album.

The album selling more than 30 million copies. It is the most successful album by Santana. It is also the highest selling album of original material released by any artist who had already been inducted into the Rock and Roll Hall of Fame prior to its release and second highest selling overall behind The Beatles compilation album 1.
It went 15 times platinum in the US and won nine Grammy Awards, including Album of the Year as well as three Latin Grammy Awards including Record of the Year.


"Smooth" is the first single released from Supernatural which featured Matchbox Twenty vocalist, Rob Thomas on vocals. The song was written by Thomas, DeGaetano, Itaal Shur, and produced by Matt Serletic.

"Smooth" won three Grammy Awards: Record of the Year, Song of the Year, and Best Pop Collaboration with Vocals. "Smooth" is the only song to appear on two decade-end Billboard charts. As of 2013, "Smooth" is ranked the second most successful song of all time by Billboard.

Maria Maria

"Maria Maria" is the second single released from Supernatural which featured an American R&B duo, The Product G&B. "Maria Maria" combined Latin music with R&B. It was written by Santana, Perazzo, Raul Rekow, Wyclef Jean, and Jerry "Wonder" Duplessis.

"Maria Maria" reached number one on the Billboard Hot 100 on April 8, 2000, and stayed there for ten weeks. At the 2000 Grammy Awards, the song won the Grammy for Best Pop Performance by a Duo or Group with Vocal. "Maria Maria" was named the 14th most successful song from 2000 to 2009, on the Billboard Hot 100 Songs of the Decade.

Corazon Espinado

"Corazon Espinado" is a song by Santana featuring a Latin rock group, Maná. It was a hit in Spanish-speaking countries. The song was written, produced and sung by Fher Olvera, and co-produced by Alex González.

"Corazon Espinado" won the "Record of the Year" and "Best Rock Performance by a Duo or Group" at the 2000 Latin Grammy Awards. In addition, Santana and Maná performed the song at the Latin Grammys.

Supernatural track listing:
1. (Da Le) Yaleo
2. Love of My Life (featuring Dave Matthews and Carter Beauford)
3. Put Your Lights On (featuring Everlast)
4. Africa Bamba
5. Smooth (featuringRob Thomas)
6. Do You Like the Way (featuring Lauryn Hill and CeeLo Green)
7. Maria Maria - featuring Sincere (David McRae) and Money Harm (Marvin Moore-Hough) as The Product G&B
8. Migra
9. Corazón Espinado(featuring Maná)
10. Wishing It Was (featuring Eagle-Eye Cherry)
11. El Farol
12. Primavera
13. The Calling (featuring Eric Clapton)


Shaman is Santana's eighteenth studio album. It was released on October 22, 2002 and debuted at number 1 on the Billboard 200 with first week sales of 298,973. It was certified Double Platinum by the RIAA and Gold in Greece. In Shaman, Santana incorporating the elements of pop and funk, combined with Latin rock. The album produces more poppy sounds than Supernatural

The Game of Love

"The Game of Love" is the first single released from Santana's album, Shaman. The song featured Michelle Branch on vocals. It was composed by Gregg Alexander and Rick Nowels. "The Game of Love" won a Grammy Award for Best Pop Collaboration with Vocals, as well as peaking at No. 5 in on the Billboard Hot 100 singles chart.

Why Don't You & I
Why Don't You & I was written by Chad Kroeger of Nickelback and recorded for Santana's album, Shaman. The song combined Latin rock with post-grunge and funk. It was re-recorded in 2003 with vocals by Alex Band of The Calling.

"Why Don't You & I" Santana featuring Chad Kroeger

When Arista record (the record label for Santana) wanted to release the single in the summer of 2003, Roadrunner Records (the record label for Nickelback) refused permission citing concerns that Kroeger appearing on a "high-profile single" would compromise the excitement over Nickelback's fall 2003 release The Long Road and hurt the Nickelback album sales. Kroeger recommended Band, another BMG artist, to re-record the song's vocals for single release. The Alex Band version omits the guitar instrumental bridge, and was also included on Ultimate Santana.

"Why Don't You & I" Santana featuring Alex Band

The Chad Kroeger version was also released alongside the Alex Band version in the United States. Despite being re-recorded for single release, the original version is the one that was played on Australian radio stations. The original version also occasionally plays on American radio stations. "Why Don't You & I" reached number 8 on the US Billboard Hot 100 chart on October 25, 2003. The song is Santana's last single to date to hit the Top 10 in the United States.

Shaman track listing
1. Adouma
2. Nothing at All (featuring Musiq)
3. The Game of Love (featuring Michelle Branch)
4. You Are My Kind (featuring Seal)
5. Amoré (Sexo) (featuring Macy Gray)
6. Foo Foo (featuring Tabou Combo)
7. Victory Is Won
8. Since Supernatural (featuring Melky Jean & Governor)
9. America (featuring P.O.D.)
10. Sideways"(featuring Citizen Cope)
11. Why Don't You & I (featuring Chad Kroeger)
12. Feels Like Fire (featuring Dido)
13. Aye Aye Aye
14. Hoy Es Adios"(featuring Alejandro Lerner)
15. One of These Days" (featuring Ozomatli)
16. Novus (featuring Plácido Domingo)


- Red Gibson SG Special with P-90 pickups
- Gibson Les Pauls
- Black Gibson SG Special
- Gibson L6-S Custom
- Yamaha SG 175B
- White Gibson SG Custom with 3 open coil pick-ups
- custom made PRS Custom 24 guitar.

In 1988 PRS Guitars began making Santana signature model guitars, which Santana has played through its various iterations ever since:
- Santana II model guitar fitted with PRS Santana III nickel covered pickups, a tremolo bar, and .009-.042 gauge D'Addario strings.
- PRS Santana Multidimensional (MD). The Santana guitars feature necks made of a single piece of mahogany topped with Rosewood fretboards (some feature highly sought-after Brazilian Rosewood. This helps create the smooth, singing, glass-like tone for which he is known.

Santana Signature Models:
- PRS Santana I "The Yellow"(1988)
- PRS Santana II "Supernatural" (1999)
- PRS Santana III (2001)
- PRS Santana SE (2001)
- PRS Santana SE II (2003)
- PRS Santana Shaman SE-Limited Edition (2003)
- PRS Santana MD "The Multidimensional" (2008)
- PRS Santana Abraxas SE-Limited Edition (2009)
- PRS Santana SE "The Multidimensional" (2011)

Santana also uses a classical guitar
- Alvarez Yairi CY127CE with Alvarez tension nylon strings
- custom made, semi-hollow Toru Nittono's "Model-T" Jazz Electric Nylon

Santana does not use many effects pedals. His PRS guitar is connected to a Mu-Tron wah wah pedal (or, more recently, a Dunlop 535Q wah and a T-Rex Replica delay pedal. Then through a customized Jim Dunlop amp switcher which in turn is connected to the different amps or cabinets.

Previous setups include an Ibanez Tube Screamer right after the guitar. He is also known to have used an Electro Harmonix Big Muff distortion for his famous sustain. In the song "Stand Up" from the album Marathon (1979), Santana uses a Heil talk box in the guitar solo. He has also used the Audiotech Guitar Products 1x6 Rack Mount Audio Switcher in rehearsals for the 2008 "Live Your Light" tour.

Santana uses two different guitar picks: the large triangular Dunlop he has used for so many years, and the V-Pick Freakishly Large Round.