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Musical Personas of David Bowie

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For over five decades, David Bowie's career was marked by reinvention and visual presentation. His music and stagecraft significantly influencing popular music. During his lifetime, his record sales estimated at 140 million albums worldwide, made him one of the world's best-selling music artists.
Some performers make use of a persona, the independent characters used in the artist's shows and albums. In music, a persona does not always mean a change. Bob Dylan's charisma is due largely to his almost stereotyped image, always with a harmonica, guitar, and with his distinctive hair, nasal voice, and clothing. The persona also serves to claim a right or to draw attention to a certain subject, like Marilyn Manson and his interest in death and morbidity.
This article explores Bowie's personas or alter egos that he developed to facilitate a unique performance. Before Bowie, the Beatles created Sgt. Pepper's Lonely Hearts Club Band identity in 1967. However, Bowie'…